# Med spas

> The med-spa playbook: Instagram as the storefront, the consult qualifier, missed call → WhatsApp win-back, membership renewals, and birthday reactivation.

## On the phone

A **consult qualifier** flow — treatment, area, timing, budget band — books the consult on the call. Price-list questions are answered from [knowledge](/docs/ai/knowledge), never guessed; "is this safe while pregnant" is a [guardrail topic](/docs/ai/guardrails) → careful wording + practitioner call-back.

## Workflows

- **Consultation funnel** — form → *Consults* column → prep-sheet email → notify the aesthetician → SMS on *Scheduled*.
- **Missed call → WhatsApp win-back** — [template outside the 24h window](/docs/doors/whatsapp), then the AI finishes the booking in-thread.
- **Quote follow-through** on column move — the [recipe](/docs/workflows/recipes), worded for treatments.
- **Membership renewals** — email + SMS pair, ticket if silent a week.

## Social front desk

**Instagram IS the med-spa storefront.** Every DM and story-reply answered in seconds with an IG-only flow that quotes treatments from knowledge and books consults — and the same agent remembers them on the phone. This answer-speed alone converts followers into consults.

## Keep & grow

- Reactivation [campaign](/docs/campaigns/overview) to "visited before, nothing booked" [audiences](/docs/campaigns/audiences).
- Birthday-month offer cadence.
- VIP column → WhatsApp early-access drops.

> **THE REPORT THAT RETAINS:** Show the [attribution](/docs/crm/attribution) column in the monthly report: "IG DM → $1,400 package". Typical pricing: $497–997/mo.