# Outreach

> The outbound playbook: speed-to-lead owned end to end, cadence by column, campaigns on a service, audiences as rules, and attribution you can act on.

1. **Speed-to-lead, owned end to end** — any source (your form, a partner's form via [API key](/docs/crm/connections), chat capture) → text in seconds → email pair → deal with [first attribution](/docs/crm/attribution).
2. **Cadence by column** — *New* → intro email; *Contacted* → day-2 SMS; *Warm* → WhatsApp; *Cold* → closing email. [The board IS the sequence](/docs/workflows/triggers).
3. **Campaigns on a service** — [voice campaigns](/docs/campaigns/overview) (the receptionist calls the list with a chosen flow and per-row variables), WhatsApp template campaigns, SMS campaigns — same numbers, same agent, same suppression list.
4. **Audiences as rules** — never-contacted, contacted-before, created-after, by tag/stage/attribute — [living filters](/docs/campaigns/audiences) over Contacts, which refills itself from sheets, CRMs, and webhooks.
5. **Attribution you can act on** — every deal knows its source; double down on the page or campaign that pays.

## The compliance spine

Aggressive outreach survives only on clean hygiene: [A2P registration](/docs/doors/sms) done properly, one workspace-wide [suppression list](/docs/crm/dnd), STOP honored everywhere instantly, quiet hours holding sends. All of it is enforced at the platform layer — a campaign physically can't text an opted-out contact.

> **THE MATH:** Sell outreach as usage + management: base ~$297/mo + per minute/message, or wrap it into the vertical package with a monthly "conversations started / jobs booked" report. The report is the retention.