# Playbooks overview

> Per-vertical setup guides: the exact call flows, workflows, social plays, and campaigns for clinics, med spas, restaurants, trades, Shopify stores, support teams, and outreach.

Every business gets the same four kinds of play; what differs is which flows matter and what they're worth. Each playbook tells you exactly what to build with the pieces documented elsewhere in these docs:

| Play type | Built from |
| --- | --- |
| **On the phone** | The [AI receptionist](/docs/doors/ai-receptionist)'s own call flows — qualify, quote, book, verify, transfer, voicemail — plus batch calls. |
| **Workflows** | [Trigger → steps automations](/docs/workflows/overview) across every door. |
| **The social front desk** | [Instagram & Messenger](/docs/doors/instagram-messenger) with door-specific flows. |
| **Keep & grow** | Retention cadences and [campaigns](/docs/campaigns/overview) over [audiences](/docs/campaigns/audiences). |

## The numbers behind every playbook

- Small businesses miss **62% of their calls** (~$126,000/year on average). **85%** of voicemail callers never call back; **62%** of unanswered callers ring a competitor next.
- **78% of customers hire the first business that responds.** Answering within 5 minutes makes you 21× more likely to qualify the lead — and 88% of contractors are slower than that.
- A missed medical appointment costs **~$200**; automated reminders cut no-shows **30–50%**.

Every play below is one of these numbers turned into a workflow.

## The playbooks

- [Doctors & clinics](/docs/playbooks/doctors-clinics) — Booked on the call, verified account talk, the no-show-killing cadence, recall batch calls.
- [Med spas](/docs/playbooks/med-spas) — Instagram as the storefront, consult qualifier, WhatsApp win-back, birthday reactivation.
- [Pizzerias & restaurants](/docs/playbooks/pizzerias-restaurants) — The order line, Friday-rush overflow, after-hours reservations, no-show recovery.
- [HVAC, plumbing & electrical](/docs/playbooks/home-services) — Emergency dispatcher, estimate follow-ups, partner-site forms, seasonal campaigns.
- [Shopify & e-commerce](/docs/playbooks/shopify) — Order status from live data, abandoned-checkout recovery, restock pings, win-backs.
- [Support teams & call centers](/docs/playbooks/support-call-centers) — Everything becomes a ticket; overflow rescue; batch dialing with an SMS net.
- [Outreach](/docs/playbooks/outreach) — Speed-to-lead end to end, cadence by column, campaigns on a service, audiences as rules.