# Pizzerias & restaurants

> The restaurant playbook: the order line, Friday-rush overflow, allergy guardrails, after-hours reservations, large-party routing, and no-show recovery.

## On the phone

- **Missed-call redirect** — keep the shop's number; `*71` rolls the calls the counter can't grab to the AI order line. Friday night stops leaking ~$30 tickets.
- **The order line** — the flow takes items, sizes, changes, collection or delivery + address, repeats the order back, pushes it to the POS or [`/crm/ingest`](/docs/api/crm-ingest), and texts the confirmation. Wait times come from a [knowledge step](/docs/workflows/steps) someone updates once a night.
- **Friday-rush overflow** — a second line rings the AI when the counter can't; the priority queue keeps regulars first; "kitchen question" transfers inside.
- **Reservations on the call** — party size, time, name, number → the board. Large parties route to their own flow that captures the event brief and tickets the manager.
- **The allergy guardrail** — never confirms an allergen from memory; takes a number, tickets the kitchen.
- **After-hours** — 42% of restaurant calls arrive outside hours; the AI books tomorrow's tables while the kitchen sleeps.

## Workflows

- **Missed call → "text us your order"** — the [SMS agent](/docs/doors/sms) takes it conversationally.
- **"Where's my order"** chat flow with a knowledge step.
- **Late order → ticket** — never a promised refund; a human decides.
- **Reservation confirmations + reminders** on column moves; **no-show recovery** (polite SMS + rebook link, [DND respected](/docs/crm/dnd)).

## Social front desk

Messenger and Instagram orders run the same order flow as chat; "do you have space tonight" DMs get live availability wording and the booking link. The menu is **one knowledge step shared by every door** — update it once a night.

## Keep & grow

The "slow Tuesday" SMS campaign to an "ordered before, nothing in 30 days" audience; event-diners ("large party, last 12 months") get the private-dining promo; regulars column → birthday cadence. STOP stops everything; quiet hours hold the 2am blast nobody meant to send.

> **THE PITCH IS ONE SENTENCE:** "How many orders did you miss last Friday night?" Every rescued call is a ~$30 ticket and the report shows the count. Typical pricing: $197–397/mo + usage.