# Shopify & e-commerce

> The store playbook: order status from live data, abandoned-checkout recovery, refunds into tickets, restock pings, and the 90-day win-back.

## Chat & workflows

- **Order status from live data** — the Shopify [connector tool](/docs/ai/tools), scoped to the order-status step, answers "where's my order" with the real shipment, not a policy paragraph.
- **Abandoned-checkout recovery** — the checkout webhook → [`/crm/ingest`](/docs/api/crm-ingest) → cart email + a one-question SMS.
- **Refund requests → tickets** — collected with order context; a human decides. The AI never promises money.
- **VIP column → WhatsApp drops** for launches.

## On the phone

A store big enough for a phone line gets "where's my order" answered by the same brain that runs the chat — one [receptionist service](/docs/doors/ai-receptionist), same knowledge, same tools.

## Social front desk

Instagram product questions answered from catalog knowledge; Messenger handles the ad-click crowd; both capture the lead when stock is coming ("want a text when it's back?").

## Keep & grow

- **Win-back** campaign to "bought once, 90 days quiet".
- **Restock pings** to the waitlist audience.
- STOP / [DND](/docs/crm/dnd) enforced everywhere, so aggressive lifecycle sending stays deliverable.

> **THE MATH:** Positioned against recovered carts: three recovered carts a month is the subscription. Typical pricing: $197–397/mo.