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Doors overview

The six doors a customer can walk through — phone, website chat, WhatsApp, Instagram, Messenger, SMS — all answered by the same brain, all landing in the same CRM.

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A door is a channel customers come through. Each door is a service you add to a business; each has an AI agent answering on it; and everything that comes through any door lands in the same place — a contact, a conversation log, a deal on the board.

DoorWhat it isSetup effort
Website chatThe chat bubble on your site, answering from your knowledgeOne script tag
AI receptionistA real phone number the AI answers — books, quotes, transfers, takes messagesBuy a number, set the greeting
WhatsAppThe same brain on the world's biggest messaging app, templates + 24-hour sessionsConnect a WhatsApp number
Instagram & MessengerDMs and story replies answered in secondsConnect the Meta pages
SMSTwo-way texting on your business numberOne-time A2P registration

One brain, many doors

The doors share the business's knowledge and contacts — a customer who DMs on Instagram and later calls is the same person with the same history. What the doors do not share is conversation flows: workflows are siloed per door, because the right script for a phone call is not the right script for a DM.

Which door first?

The phone. Nothing else recovers revenue as fast as the missed-call redirect — see the AI receptionist deployment patterns. Website chat is second: one script tag and it's live.

What every door produces

  • A conversation with the full transcript, visible per channel in the service's logs.
  • A contact — created or matched (phone → email → external ID), never duplicated.
  • A lead / deal when the conversation warrants it — captured by the AI's lead tool, a form, or a workflow — with first-touch attribution.
  • Trigger events for workflows: lead captured, call missed, voicemail left, call ended.
  • A ticket when a human needs to take over — see Help desk.