Med spas
The med-spa playbook: Instagram as the storefront, the consult qualifier, missed call → WhatsApp win-back, membership renewals, and birthday reactivation.
View as MarkdownOn the phone
A consult qualifier flow — treatment, area, timing, budget band — books the consult on the call. Price-list questions are answered from knowledge, never guessed; "is this safe while pregnant" is a guardrail topic → careful wording + practitioner call-back.
Workflows
- Consultation funnel — form → Consults column → prep-sheet email → notify the aesthetician → SMS on Scheduled.
- Missed call → WhatsApp win-back — template outside the 24h window, then the AI finishes the booking in-thread.
- Quote follow-through on column move — the recipe, worded for treatments.
- Membership renewals — email + SMS pair, ticket if silent a week.
Social front desk
Instagram IS the med-spa storefront. Every DM and story-reply answered in seconds with an IG-only flow that quotes treatments from knowledge and books consults — and the same agent remembers them on the phone. This answer-speed alone converts followers into consults.
Keep & grow
- Reactivation campaign to "visited before, nothing booked" audiences.
- Birthday-month offer cadence.
- VIP column → WhatsApp early-access drops.
Show the attribution column in the monthly report: "IG DM → $1,400 package". Typical pricing: $497–997/mo.