SMS
Two-way texting on the business's number: the 5-second lead text, missed-call text-backs, reminder cadences, and the one-time A2P registration that makes it deliverable.
View as MarkdownThe SMS service gives the business two-way texting: customers text the number and the AI answers; workflows and campaigns text out. The single highest-value use is speed to lead — a form submission or missed call gets a text within seconds, while the customer is still deciding.
A2P registration (required)
US carriers require every business texting from an application to register (A2P 10DLC). Untracked traffic gets filtered — messages silently vanish. OpenAgent runs the registration for you:
- 1Fill in the business profileLegal name, EIN, address, website, and how customers opt in. The service's Compliance page lists exactly what's missing.
- 2Submit for registrationOne click (or the MCP tool
register_sms_compliance). Approval typically takes a few days — start early. - 3Assign a numberOnce approved, attach a texting-enabled number to the service. Until then the service runs in sandbox so you can build and test workflows.
It's the only part of setup with a multi-day wait. Everything else in OpenAgent is live in minutes; do this first and build while it's approving.
What SMS is used for
- The 5-second lead text — form submitted → SMS within seconds. 78% of customers hire the first responder.
- Missed call → text back — "Sorry we missed you — reply here and we'll get you booked." The AI handles the reply.
- Reminders — booking confirmations, day-before and morning-of texts that cut no-shows 30–50%.
- Two-way AI conversations — "text us your order"; the SMS agent takes it from there.
- Campaigns — reactivation and seasonal sends to audiences, with STOP and quiet hours enforced.
Compliance behavior
- STOP unsubscribes the contact everywhere, instantly — one suppression list workspace-wide.
- Quiet hours hold non-urgent sends until morning.
- DND on the contact blocks the channel no matter which workflow or campaign tries. See DND & suppression.